This book is a roadmap for how to succeed at infinite games. We all take pleasure in the “fleeting thrill” of a promotion or meeting a financial goal, but winning the game of life is much more fulfilling, according to Sinek, if we embrace an infinite mindset. This approach considers the ripple effects of the business and company products, asking “what’s best for us” instead of “what’s best for me.”
Sinek champions organizations and products that are meant to endure and benefit the world around them, rather than companies who simply sells for profit alone; the infinite-minded player has more freedom to play and more flexibility to transform challenges into opportunities because they are coming from a place of simply wanting to stay in the game. Sinek says, “there is no such thing as ‘winning’ an infinite game. The primary objective is to keep playing.”
